ECommerce was to be the saviour of business in the late 1990s.
The advantages of ECommerce are:
Sales can be made to international customers as easily as local customers.
The totol number of people able to access to shop is very high, this is particularly important for specialist shops with a very narrow target audiance.
Physical bricks-and-mortor shop fronts are no-longer necessary, which saves on renting, stocking and staffing costs
"Shrinkage" due to customer shoplifting ceases to be a problem
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